Episode 2: Craft vs Crafty; Comically Evil

| February 26th, 2015 | No comments

Every time we sit down to record, I hope that we hit the stop button in under 45 minutes. It seems that these keep getting longer and longer. The next one will be shorter. I promise!

This episode was recorded prior to the Superbowl, and thus prior to the Budweiser ad that got most craft beer nerds’ panties in a bunch (I thought the commercial was funny). We discuss the differences between what the Brewer’s Association defines as a craft brewer and a “crafty” brewer. We drink some “craft” beers and some “crafty” beers. I wish I didn’t need to put those words in quotes and just call them beer.

This is a topic with very little right answer. As you will hear, if you make it all the way through, many craft brewers employ business tactics similar to Anheuser Busch, and many crafty beers taste better than most craft beers. It’s easy to defend craft beer, until you are trying to explain yourself being in a line to Goose Island Bourbon County Stout.

Please send any and all feedback to us @hookedonhops on twitter, on Facebook.com/hookedonhops, or feel free to email me or Armando at luis@hookedonhops.com or armando@hookedonhops.com. We’d love to continue recording these and if we can make it more enjoyable or interesting, then we’d love to know how.

The goal is for Armando and I to start recording these a bit more often, and a bit shorter, and eventually make this consistent enough that we move to a different platform other than soundcloud. Without any feedback as to if you enjoy these, we may continue to take our time with that…

Episode 1: Whalez, Ticks, and Untappd

| November 1st, 2014 | No comments

Welcome to Episode 1! Yes, technically this is the second podcast, however the first one was more of a beta test, or something. The audio quality on this episode is much clearer than before, and we planned out a little bit more of an agenda to discuss.

This episode focuses on Untappd, bottle shares, and the “ticking” culture that has exploded in the craft beer community. We’ll probably offend/upset some of you with some of our thoughts (by “we,” I mostly mean “me”), but do keep in mind that our intent wasn’t to bash Untappd or anyone who uses it. We instead just wanted to bring to light how easy it is to forget the reason why any of us drinks beer: to enjoy drinking beer and having fun with friends.

This episode features the beer Monk’s Indiscretion from Sound Brewery in Poulsbo Washington. Read my previous interview with co-founder Mark Hood here.

Please send any and all feedback to us @hookedonhops on twitter, on Facebook.com/hookedonhops, or feel free to email me or Armando at luis@hookedonhops.com or armando@hookedonhops.com. We’d love to continue recording these and if we can make it more enjoyable or interesting, then we’d love to know how.

Episode 0: Golden Road Brewing Company

| September 8th, 2014 | No comments

Welcome to the very first episode of the Hooked on Hops podcast! On this episode, we drink beer from Golden Road Brewing Company of Los Angeles and discuss our thoughts on the purpose of beer styles, the subjectivity of taste, how consumers navigate the beer aisle, and how to pronounce pamplemousse. These are fantastic beers that I hope you will seek out and enjoy the next chance that you get. More information can be found at goldenroad.la

Expect to see more episodes trickle in periodically over the next few months!

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