The Atlantic posted an interesting article today questioning the decline of beer. The primary source for this data is from a Gallup poll that has measured for the past two decades the drinking preferences of consumers. The below graph is one of several in the article showing that wine and liquor are making gains towards beer as the preferred alcoholic drink of choice.

…why [would] Americans would turn against light beer, which dominates the market. For that, we need another explanation …

(more…)